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Sample Page

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Sample Pageasapwellmind2021-12-03T21:17:10+00:00

Step 1 of 15

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  • Let's Start With Some Information About Your Business
  • Business Details

  • The first step is to collect some general information like your business name, address, and social media links. This information will appear on multiple places throughout your website, but you only need to enter it once. You will also designate someone to be the content management system (CMS) administrator. This person will have full control over the content on the website, so we recommend assigning this role to a permanent employee with a company email address that doesn’t change.

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  • Provide your full business address, including street address, city, state, and zip code.
  • Paste the full URL or leave blank if you don’t have an account
  • Paste the full URL or leave blank if you don’t have an account
  • Paste the full URL or leave blank if you don’t have an account
  • Paste the full URL or leave blank if you don’t have an account
  • Now that we’ve got some general business information, let’s add some content that will identify your business and brand.
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  • Brand Information

  • In this section, you’ll upload your logo and select the accent colors used throughout your website. You’ll also include some information that will show up in a browser tab that helps to identify your website to visitors.

  • A website title is an HTML element that describes the content on your webpage to users and search engines. Using the name of your business is a good choice, or the name of your business along with a descriptor of your services. Examples of website titles: Jumping Meerkat MMA Meditative Studios Yoga and Flexibility Training Universal Gym Fitness in Anytown, State
  • Along with the website title, the tagline establishes your website's identity. Where the title summarizes what the website is about, the tagline expounds on the title's summary with a descriptive sentence that tells prospective clients what you do, how you do it, who you do it for, and what benefit they can expect. In other words, it's an opportunity to create a connection with your prospective client. If you feel the urge to be creative and catchy, that's fine, but only if the message is easily understood. Basic but clear is always better than creative and vague. (50 characters max) Examples of website taglines: We teach yoga to beginning students Want intensity? Do your CrossFit WOD with us Your first Pilates course is one click away
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    Upload your business logo. We recommend that your logo includes your business name. For best results, be sure to use a high-resolution .png file with a transparent background. (Only .PNG allowed. Max height is 120px. Max file size is 500kb.)
    Max. file size: 68 MB.

  • Upload your business logo. We recommend that your logo includes your business name. For best results, be sure to use a high-resolution .png file with a transparent background. (Only .PNG allowed. Max height is 120px. Max file size is 500kb.)

  • This is the color of the text that will be used on headings and buttons throughout the website. Some businesses use their company colors, others keep it simple and opt for black or high-contrast text.
  • This color is used throughout your website on icons and other secondary elements.
  • That covers the basics. Now, it's time for the technical information.
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  • Technical Set Up

  • In this section, we’ll get all the technical information such as your domain and tracking IDs. If you get stuck or aren't sure about something, contact our support team for help.

    In this section, we’ll cover the following content and settings:

    • Tracking and Forms

  • Tracking and Forms

  • If you are using the UpLaunch software, this is where you’ll paste the name to your UpLaunch journey. This is also where you can add tracking codes for Google Analytics and Facebook.

  • Journeys are what we use in the UpLaunch Platform to gather leads and to move clients through the lifecycle. If you’re using the UpLaunch software, enter your UpLaunch Journey name(s) here.
  • This section is optional, but if you have a Google Analytics Tracking ID, enter it here. Google Analytics' tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website. This data includes the time users spend on a webpage, search terms used, and how they came to the site. The tracking code is the mechanism by which Google Analytics compiles data. It must be included in your tracking code to tell Analytics which account and property to send data to. For more information about setting up a Google Analytics account to create your own unique tracking ID, visit the Google Analytics help section. Examples of Google Analytics Tracking IDs: UA-000000-2 G-XXXXXXX (If you're working with a Google Analytics 4 property) For more information about Google Analytics tracking ID, visit: https://support.google.com/analytics/answer/7372977?hl=en
  • Facebook Pixel ID is a 15-character string that identifies and associates your account with Facebook Ads. It helps make the most of your ads across Facebook and Instagram by measuring customer actions, building audiences, and perfecting advertising efficiency. For more information about Facebook Pixel ID, visit: visit their website. (Note: This is a 15 character ID.)
  • Alright, now that we’ve collected the technical elements for your website, let’s move on to the content that your website visitors will use to learn more about your business.

    First, let’s get some information on what you’d like to use as an Introductory Offer to attract new clients.
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  • Introductory Offer

  • Your introductory offer is one of the most effective ways to get new customers. It removes the momentum block of potential customers having to think about the information you've presented and instead gives them the ability to continue in the sales funnel and act right now — ideally at little or no cost. Remember that the introductory offer is the first step of your relationship with your new client so select something that introduces them to all your business has to offer and sets the stage for your relationship moving forward. Good examples of introductory offers include:

    • Free consultation
    • Free class, or a free week of classes
    • Free fitness evaluation
    • Free skill assessment

    This section includes a title, short description, and a lead generation form (which looks like a contact form).

  • If you are using UpLaunch or Zen Planner, you will add your lead generation form information that will send leads and prospects from your website to your software.

  • If you are not using UpLaunch or Zen Planner, you will set up a general website contact form that will send a prospect’s information to your email address.

  • One of the most integral components of the menu is the introductory offer menu title. This text appears as a link that triggers a popup for the introductory offer. Create a short, call-to-action that aligns with your offer. (20 characters max) Examples of Offer Menu Titles: Book a Session, Sign Up Now, Claim Your Free Week
  • If you want to get people interested in your offer, you need to introduce it with an enticing title. The title, as its name implies, sits right at the top of your introductory offer and is the first thing that readers will see. This is an ultra-short way to communicate what they're going to get in a way that makes them stop and look. Keep the title of your offer clear and concise. (50 characters max)Examples of Offer Titles:
    • Your First Week Is On Us,
    • Complimentary Body Composition Assessment,
    • Bring a Friend and You Both Train Free
  • The offer description is your opportunity to supply more information about your introductory offer. In a couple short sentences, give a compelling reason for them to accept your offer. Focus on how its benefits will provide the outcomes that prospective clients are looking for. (80 characters max)
  • Lead generation forms take a basic website into a lead generation machine. These forms collect email addresses and sign-up information from prospective clients while providing a direct route of communication. Both Zen Planner and Uplaunch have built-in lead generation form capabilities, simply enter the embed code for either your Zen Planner or UpLaunch form here.
  • Enter the embed for your third-party lead generation, or leave the default value below to use the default form.
  • Add the email address you would like contact form submission to go to.
  • Great! The content for your Introductory Offer is ready to go. Next up, your web pages and menu.
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  • Page Selection and Menu Setup

  • In this section, you’ll first select the pages you’d like to include on your website. (Note: If you don’t want to use a page now, you can always add it in later.) Then, we’ll walk you through how to set up your menu.

    • Page Selection
    • Menu Set Up

  • Page Selection
  • Now it's time to select the pages you want to include on your website. These are an opportunity to break up your content, such as your operating hours, facility information, and class schedule onto individual pages focused on that content. The homepage is required but you can add as many or few of the others as you want, simply check them off below. If you don't have the necessary content for something, you can leave it off and add it later.
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  • Next, we’ll dig into the content for each individual web page, starting with your Homepage.
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  • Website Content and Build...(this is the fun part)
  • Template confirmation and review

    Just to recap, you chose the Agency Rocket Theme. Here's a look at the theme you chose to remind you of the layout and content sections for each page. If this is not the theme you chose or you are having second thoughts, please reach out and we'll get you to the theme you're looking for.



  • Homepage

  • The Homepage is the first page your website visitors see when they visit your website. The content on your Homepage will give visitors an overview of who and what your business is all about. Think of this page as your chance to make a great first impression!

    We use the StoryBrand® framework to build your Homepage. What does that mean? The layout of this page is designed to encourage prospective clients to contact you. And more prospects mean more members! You’ll highlight some of the pain points you help your clients overcome. And, you’ll provide a simple process for how to take that first step toward becoming a member.

    Here are the sections you’ll see on your Homepage:

    • Welcome
    • Client Pain Points
    • Program Highlights
    • Steps to Success
    • Testimonials

    Tip: As you add the content for your Homepage, try putting yourself in the shoes of a client. Focus on how your programs and services can help prospective clients – make it less about you and more about how you’re here to help.
    So far, so good? Great! Now it’s time to add some content.
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    Welcome

  • Welcome

    The first section of your Homepage is where you'll make your first impression with prospective clients, so we're going to set it up with a few text-based messages and a large, attention-grabbing image that represents your brand.

  • Write a brief statement that summarizes your brand message to potential clients. This could be a general tagline or a message specific to the content on this webpage. Just make sure you keep this title short and bold. (60 characters max)
  • Provide a couple of sentences that tells visitors more about what they can expect from your business or introductory offer. (90 characters max)
  • When prospective clients want to move forward and accept your introductory offer, they'll click this call-to-action button. It should be a very short statement that corresponds with the offer. (30 characters max)

  • (1125 x 1500 pixels recommended. Max file size is 500kb.)

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    (1125 x 1500 pixels recommended. Max file size is 500kb.)
    Max. file size: 68 MB.
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    Client Pain Points

  • Client pain points

    Pain points are the struggles and unmet needs of your potential clients. And these are the problems your business solves. Pain points can be anything from being a busy professional who needs a facility with late hours to staying motivated and could benefit from a group environment. Highlight the common challenges that you specialize in helping your target market overcome. Use short, direct, no-nonsense language to describe the experience that you provide.

    Examples of Pain Points:

    • Motivation: If you've had trouble sticking with a fitness plan before, our high-energy group classes will keep your fire lit.
    • Intimidation: A lot of people want to workout but they find gyms uncomfortable. We'll show you what a no-judgment experience can be.
    • Cost: Personal training can be a wise investment in your health. Let us show you for free without any pressure or obligation.
  • The title will set the stage and introduce the pain point content to your prospective clients. (70 characters max)
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    Maximum number of pain points reached.

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    Select how many pain points you will include; you can list between two and four pain points. Use familiar challenges like “Time Management” or “Accountability.”
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    (20 characters max)
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    (160 characters max)
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    (1125 x 1500 pixels recommended. Max file size is 500kb.)
    Max. file size: 68 MB.
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    Program Highlights

  • Program Highlights

    In this section, you’ll show prospective clients how you can help them overcome their challenges by highlighting key features of your primary programs or giving an overview of specialty services.

  • Use this section to introduce the programs or introductory offer you want to highlight and promote. (70 characters max)

  • (1125 x 1500 pixels recommended. Max file size is 500kb.)

  • The program title clearly and directly describes the name of the program. (20 characters max)
  • The program description is an opportunity to give the prospective client more details about the program and what they can expect. (125 characters max)
  • The program title clearly and directly describes the name of the program. (20 characters max)
  • The program description is an opportunity to give the prospective client more details about the program and what they can expect. (125 characters max)
  • The program title clearly and directly describes the name of the program. (20 characters max)
  • The program description is an opportunity to give the prospective client more details about the program and what they can expect. (125 characters max)
  • The program title clearly and directly describes the name of the program. (20 characters max)
  • The program description is an opportunity to give the prospective client more details about the program and what they can expect. (125 characters max)
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    (1125 x 1500 pixels recommended. Max file size is 500kb.)
    Max. file size: 68 MB.
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    Steps to Success

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  • Homepage (continued)
  • Steps to Success
  • What's the very first step in your 3-step process? Use a short phrase to describe it. (35 characters max)
  • Provide a few more statements that further describe what happens during step 1 (100 characters max)
  • What's the second step in your 3-step process? Use a short phrase to describe it. (35 characters max)
  • Provide a few more statements that further describe what happens during step 2 (100 characters max)
  • What's the third step in your 3-step process? Use a short phrase to describe it. (35 characters max)
  • Provide a few more statements that further describe what happens during step 3 (100 characters max)
  • The call to action button encourages a prospective client to contact you or sign up for your introductory offer. This should be a direct request for their business. (30 characters max)
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    Testimonials

  • Testimonials

    Share how you’ve helped others by including a testimonial from one of your members.

  • Include a quote from one of your current members. Ideally, this should reinforce the benefits of your 3-step process. (180 characters max)
  • Include a quote from one of your current members. Ideally, this should reinforce the benefits of your 3-step process. (180 characters max)
  • Include a quote from one of your current members. Ideally, this should reinforce the benefits of your 3-step process. (180 characters max)

  • (1125 x 1500 pixels recommended. Max file size is 500kb.)

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    (1500 x 1200 pixels recommended. Max file size is 500kb.)
    Max. file size: 68 MB.

  • Alright, your Homepage content is complete! Next up, you’ll fill in the content for your Programs page.

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    Programs Page

  • Programs Page

    Your programs page introduces your programs and/or services to prospective and current clients.

    Here are the sections you’ll see on your Programs page:

    • Header
    • Program Showcase

    Ready to add your Programs page content? Let’s get to it!

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    Header

  • Header

    The header is at the top of your programs page and provides the first message to your prospective clients about your programs. Make it a catchy but clear and descriptive phrase that gives an overview of your specialties.

  • This title can be simple, like “Our Programs.” Or try to think of a phrase or sentence that sets the tone for the kind of programs prospective clients can expect.

  • (2000 x 1125 pixels recommended. Max file size is 500kb.)

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    (2000 x 1125 pixels recommended. Max file size is 500kb.)
    Max. file size: 68 MB.
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    Programs Showcase

  • Programs Showcase

    Tell us about your programs! In this section, introduce each of your programs with descriptive content. Be sure to highlight the benefits of each program and what makes what you have to offer unique.

  • The title is an additional line of text that serves to complement the messaging started by the mini title.
  • The description is an additional body of text that serves to complement the messaging started by the title.
  • Program Submitted Actions
     
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    Maximum number of programs reached.

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    1500 x 1200 pixels recommended. Max file size is 500kb.
    Accepted file types: jpg, Max. file size: 68 MB.
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    1500 x 1200 pixels recommended. Max file size is 500kb.
    Accepted file types: jpg, Max. file size: 68 MB.
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    1500 x 1200 pixels recommended. Max file size is 500kb.
    Accepted file types: jpg, Max. file size: 68 MB.

  • And just like that, you’ve filled out all the content for your Programs page! Next up is the About page.

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    About Page

  • About Page

    The About page is where you provide more information about your business, as well as introduce the team of people behind your business - your coaches, instructors, staff members, etc. This page is also a great place to include information about your methods, philosophy, and other unique aspects of your business. What are some things that make your business awesome or what sets you apart from your competition?

    Here are the sections you’ll see on your About page:

    • Header
    • About Your Business
    • Your Team
    And now it’s time to add the content for your About page!

  • Header

    This is the first section of your About page and includes text and a background image.

  • The title is the primary introduction to your About page. This could be a short line that directly states the information on this page will introduce the reader to your organization, or it could contain references to your overall mission.

  • (2000 x 1125 pixels recommended. Max file size is 500kb.)

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    (2000 x 1125 pixels recommended. Max file size is 500kb.)
    Accepted file types: jpg, Max. file size: 68 MB.
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    About Your Business

  • About Your Business

    Tell us about your business! If you’re stuck on this content or not sure what to include, here are a few questions to get some ideas going:

    • What methods do you use to design and implement training for your clients?
    • What are the unique aspects of your business, location, coaches, and programs that a potential client should know about?
    • What’s your approach to how you work with your members and clients?
    • What is your coaching philosophy?
    • Do you tailor your methods to each individual client, or is it a more general approach?
    • How do you help your clients reach their goals?
    • What are the things that make you and your business different?

  • The title is a slightly longer sentence that can continue the team introduction started by the mini title.
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    Max. file size: 68 MB.
  • Your Team

    It's time to introduce your team and show prospective clients who they'll see when they walk through the doors! In this section, you can include a short bio and photograph for some or all of your staff members. Some businesses include every employee, others limit it to customer-facing roles. Do what makes the most sense for your business.

  • Form Completed Actions
     
    There are no Staff.

    Maximum number of staff reached.

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    300 x 300 pixels recommended. Max file size is 500kb
    Accepted file types: jpg, Max. file size: 68 MB.
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    Accepted file types: jpg, Max. file size: 68 MB.
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  • You can add more Staff Bios to your website in your user backend after you've finished the rest of this form!

  • Your About page is all set to go! Next up, you’ll add the content for your Schedule page.

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  • Schedule Page

    Your Schedule page will display information about your weekly classes. This page is where prospective clients can see what times you offer classes and current members might be able to reserve a spot.

    In most cases, this page will include a software embed that pulls information from a database, like Zen Planner.

    Here are the sections you’ll see on your Schedule page:

    • Header
    • Calendar Embed

  • Header

    The header is at the top of your schedule page and provides the first message to your prospective clients about your hours of operation. Make it a catchy but clear and descriptive phrase that gives an overview of your availability.

  • This title can be simple, like “Our Schedule.” Or you can use a phrase or sentence that sets the tone for the unique characteristics of your program schedule.

  • (2000 x 1125 pixels recommended. Max file size is 500kb.)

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    2000 x 1125 pixels recommended. Max file size is 500kb
    Accepted file types: jpg, Max. file size: 68 MB.
  • Calendar Embed

    This is where you’ll paste the embed code for your calendar.

    Need help embedding Zen Planner? Check out our how-to article

    Google also has instructions for embedding a Google calendar: https://support.google.com/calendar/answer/41207?hl=en
  • This is where you’ll paste the embed code for your calendar.
  • Great, we’ve got your Schedule page all ready! And now, let’s add some content to your Pricing page.
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    Pricing Page

  • Pricing Page

    Your pricing page is the place where website visitors go to view information on your membership options and rates. If you prefer not to put your membership rates on your website, this page can also include a form for prospects to fill out to ask for more pricing information.

    Here are the sections you’ll see on your Pricing page:

    • Header
    • Pricing Content/Information

  • Header

    This is the first section of your Pricing page.

  • The header is at the top of your schedule page and provides the first message to your prospective clients about your pricing. Make it a catchy but clear and descriptive phrase.

  • (2000 x 1125 pixels recommended. Max file size is 500kb.)

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    2000 x 1125 pixels recommended. Max file size is 500kb
    Accepted file types: jpg, Max. file size: 68 MB.
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    Pricing Content/Information

  • Pricing Content/Information

    This is where you can choose what users will see when they land on your Pricing page. You will choose one of the following options:

    • Static – display static pricing information that visitors can view (but not purchase).
    • Embed – display a membership embed from software, like Zen Planner.
    • Form – instead of membership rates, include a contact form for prospects.

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    There are no Pricing.

    Maximum number of pricing reached.

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    The name of the membership package.
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    The price of the membership package.
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    The recurrence of the membership package, such as per month or per year.
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    Membership package details or conditions.
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    The URL to direct visitors for more information or to sign up.
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    The text you’d like to display on the membership package button.
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    The name of the membership package.
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    The price of the membership package.
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    The recurrence of the membership package, such as per month or per year.
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    Membership package details or conditions.
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    The URL to direct visitors for more information or to sign up.
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    The text you’d like to display on the membership package button.
  • Hidden
    The name of the membership package.
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    The price of the membership package.
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    The recurrence of the membership package, such as per month or per year.
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    Membership package details or conditions.
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    The URL to direct visitors for more information or to sign up.
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    The text you’d like to display on the membership package button.

  • You can add more Pricing options to your website in your user backend after you've finished the rest of this form!

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    Software Embed

  • Paste the embed code for your membership information.
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    Pricing Contact Form

  • The title which appears above your pricing contact form.
  • A sub-title or short description for the pricing contact form.
  • Add the email address you like contact form submissions to go to.
  • Paste the code for your contact form. If you would like to use a general contact form, copy and paste the following shortcode into the field: [gravityform id="1" title="false" description="false"]

  • Now that we’ve got your Pricing page content, let's move on to your Contact page.

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    Contact Page

  • Contact Page

    Your Contact page gives website visitors a way to get in touch with you via email or phone.

    Here are the sections that appear on your Contact page:

    • Header
    • Contact Form & Map

  • Header

    This is the first section of your Contact page.

  • The title is at the top of your contact page and provides the first message to your prospective clients about how they can reach you. Make it a catchy but clear and descriptive phrase.

  • (2000 x 1125 pixels recommended. Max file size is 500kb.)

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    2000 x 1125 pixels recommended. Max file size is 500kb
    Accepted file types: jpg, Max. file size: 68 MB.
  • Contact Form & Map

    In this section, you can add a title, plus a short description above your contact form.

  • The contact form title is a short line to introduce the contact form.
  • The contact form description complements the title by elaborating more on the purpose of the contact form, your response time, and any other unique information about your customer care protocols that may apply.
  • Add the email address you want the contact form submissions to go to.
  • Paste the code for your contact form. If you would like to use a standard WordPress form, copy and paste the following shortcode into the field: [gravityform id="1" title="false" description="false"]
  • Please enter the Google Maps URL for your business.

    Go Here and search for the location. Copy the URL and paste it in this input.

  • Awesome! At this point, you’ve added most of the content for your website. We just have a few more things to do before you’re ready to launch. So next, let’s cover the content for your website footer.
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    Footer

  • Footer

    The footer is at the bottom of each page of your website and always displays the same information, no matter what page a visitor is on.

    This is a great place for one more call to action, as well as a place where visitors can easily find links to your social media accounts, as well as your contact information.

    Here are the sections that show up in the footer:

    • Call to Action
    • Footer Logo (Business Logo or CrossFit Logo)
    • Contact Information

  • Call to Action

    The page footer includes one final extension of the introductory offer. The following questions will configure its appearance.

  • The call to action button text is a direct request to the prospective client to accept your offer.
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    Footer Logo

  • Footer Logo

    If you are a CrossFit affiliate, you must follow CrossFit HQ’s guidelines and include the CrossFit logo in this section. Add that logo below, if applicable. Otherwise, upload your business logo.

    Note: A lighter logo is recommended as the background of the footer is black.

  • (300 x 300 pixels recommended. Max file size is 500kb.)

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    300 x 300 pixels recommended. Max file size is 500kb.
    Max. file size: 68 MB.
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    Contact Information

  • Now that we’ve set up your footer, let's get your website up and running!
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    Next Steps

    We’re just about ready to launch! [copy on what happens next]
  • Next Steps

    We're just about ready to launch! Please review your selections below and submit if you are ready. Otherwise, go back and make edits.

    {all_fields:nohidden,empty}
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    Post-Launch Updates

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